tshirts

Weathering the Storm

Weathering the Storm

Somewhat ironically, today’s blog post was supposed to be about holding parties at the brewery! We’ll be saving that one for another time but this is merely a blip in our blog planning and it will pass.

We’re living in uncertain times all of a sudden, and this week’s closure of pubs, bars, clubs and restaurants has a great impact on many people who work hard to provide quality beers to the general public. The owners and staff of those venues are, of course, at the front line of that impact, but there are many other links in the supply chain that will be feeling the pinch right now, from the breweries to the yeast manufacturers and from the distributors to the farms that rely on spent grain as animal feed.

We think we’re in a reasonably good place overall – our unique business model and social enterprise aims give us a bit of wiggle room to weather this kind of storm. We’re looking at ways to get our beer out there even though the pubs are shut. We’re unlikely to be brewing as much in the near future as we had planned, but we’ve got some stock of our best beers and our Limited Edition Hopped Gin, and we’re hoping to be able to find retail outlets for it very soon.

In the meantime, if you want to help us to keep going (not just financially, but motivationally!), now would be a really good time to buy a tshirt from our online tshirt store – we know that our fulfilment partner, Teemill is looking after its staff at its factory on the Isle of Wight, but many of their processes are automated, so they’re able to keep going when others might not be able to.

We’re really looking forward to what the future holds for the brewery, so keep an eye out here on our blog and on our social media for all the latest on what we’re up to.

Posted by Bethany in Beerblefish HQ News, Merchandise
New Photos on our Tshirt Store

New Photos on our Tshirt Store

Following on from the launch of our tshirt store, we thought we’d have a bit of fun larking around with a camera to get some great new product pics. 

Our tee partner, Teemill, does a great job of allowing us to make CGI mock-ups of our tshirts using stock photos of their models. However, we’re a brewery and most of their models look really young and we wanted some pictures with a grown-up in! So, we asked our friend Lee to help us out by wearing a few sample tees and cavorting about in his garden while Bethany (Mrs Beerblefish) pointed the camera at him.

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Simples, no? Well, it would have been much simpler had the whole affair not been so hilarious that the photographer couldn’t press the button for laughing.

First off, Lee is taller than the garden fence, so we had to take the majority of the pictures with everyone kneeling down to get the nice neutral background we wanted. Then it was blowing a gale, which led to some fantastic shots of hair flying everywhere. And finally, Lee might have spent too much time studying that famous book (that we’ve just made up) “Male knitwear modelling poses of the 1970s,” leading to some wonderful, but not entirely serious, pictures of him looking into the middle distance while pointing at something random.

Lee’s also a biker, so because we could, we got his bike out and took some shots with him on it. All of them had to be cropped because we hadn’t thought about the impact his socks might have on those of a delicate disposition.

In the end, we got some great new images to show off our lovely tees, plus a load of outtakes that make us smile every time we look at them, so we’re sharing a few with you here.

Many thanks to Lee for helping us out with this (and for making it so much fun)!

Posted by James in Merchandise
Beerblefish tees – now available from our Teemill store!

Beerblefish tees – now available from our Teemill store!

You asked, we listened (and actually did something about it). You said you wanted more different tee designs, you wanted them to be available online and you wanted them to be sustainably-sourced. So, we’ve partnered with Teemill to create an online store where you can get all our latest designs on tees and bags (and maybe more items in the future).

We design the shirts, Teemill provides the storefront, prints the products and ships them to you.

We thought long and hard about the best way to get tees out to Beerblefish fans – we probably have the tech ability and the contacts to organise it all ourselves. But, at the end of the day, we’re a brewery, not a fashion house – we’d rather spend our time making delicious beer than mailing out shirts. We also have a very small brewhouse, and using Teemill to fulfil our orders means we don’t have to find somewhere to stock all the lovely designs while they’re waiting for their new home.

Teemill prints our products on demand and makes them from sustainable materials using renewable energy.

Our tees are printed using digital on demand printing technology and made from GOTS certified organic cotton – this means there is no waste stock and we can come up with new designs as often as we develop new beers. Water is cleaned and recirculated after the dyeing process and the operation has a SA8000 social accountability certification. 

Our tees can be returned to Teemill and recycled!

We hope you’ll love your shirt so much that you’ll want to wear it every day – and when it eventually wears out, you can send it back to Teemill to be recycled into new products. Teemill recently won the Queen’s Award for Enterprise: Innovation for its circular fashion production process.

Posted by James in Merchandise
Plans

Plans

So …things that have happened since the last post:

  • The signs are up for the company
  • Our new fabulous t-Shirts arrived
  • We have been speaking with Matt at UBrew
  • We have joined SIBA as a provisional member
Posted by James in Beerblefish HQ News